Penta Invested in Endura, the UK’s leading designer of branded cycling apparel, in late 2014.

Founded by cycling enthusiast Jim McFarlane in 1992, it has grown from an initial focus on the then nascent and growing mountain bike clothing market, to become a recognised brand in over 20 markets worldwide and now extends into road, urban and commuter cycling markets and now includes helmets, eyewear and luggage.  

Penta exited their investment in early 2018 through a sale to trade buyer.