Our Approach

Our Approach

We are a hands-on investor with a people focus. We will first and foremost make a judgement on the management team running a business and then the business itself.

  • The management teams we back are visionary, energetic and ambitious.
  • We look for strong personalities who have “done it all before”.
  • They have the deep market and business experience coupled with operational and management skills to deliver their vision.
  • We understand the journey that management teams go through, and that it's not always ‘plain sailing’.
  • We are most definitely there when you need us.


We firmly believe that the route to returns is via management and people. The management teams we back tend to be visionary, energetic and ambitious. We look for strong personalities that have a demonstrable track record, knowledge of their business and market, a vision for where they can take their business, and demonstration that they have the operational and management skills to be able to achieve that vision. We expect our teams to be highly motivated and to have an ability to deliver under a pressurised environment whilst at the same time be able to maintain a life-balance. We view our investee companies as partners, and we understand that the path to success can sometimes be a rough one. Our part of the bargain is to make sure that we provide the support that is necessary for our investee teams to deliver their vision for their companies. People make businesses work, and accordingly this is a key focus for Penta.


We look for established businesses with a proven strong position within a niche and a capability for rapid growth.

Penta have made significant contributions to the strategic direction of the Group, particularly during a recent period of intensive M&A activity. Their advice in the structuring, funding and completion of transactions has been of huge benefit to the management team and board. Penta’s contribution has been significant in creating value for all shareholders – we could not have asked for more from a private equity investor.
Alastair Mills, 6 Degrees CEO